Hello!

I'm Lance Hertzbach, a seasoned Creative Director with over 25 years of rich experience in marketing promotion, serving both large corporations and nimble startups alike. Reflecting on my extensive career, if there's one design principle I've come to champion, it's this: the power of openness in mind and approach.

This core belief is the foundation of my work in User-Centered Design. With an open mind, I thrive on uncovering challenges, engaging deeply with each project, and understanding its unique character, target audience, and objectives. Leveraging a variety of platforms, I craft memorable experiences that resonate deeply with users.

Curious to know more? I invite you to reach out through the contact form on my website, accessible via the menu. I'm eager to explore your brand's aspirations and discover how I can contribute to your success.

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