HERTZBACH DESIGN

Whether you’re looking to channel your inner celebrity, embrace your backwoods alter ego, or simply want to make a statement with a ghastly grin, we’ve got the perfect set of teeth to bring your vision to life.

Hertzbach Design was asked to rebrand this fun product line consisting of 18 variations of teeth aimed at anyone aged 8-108. The funny teeth come in many styles. The logo was redesigned in a cartoon-style format that reflects the original logo to a degree to keep brand recognition intact. A color scheme was chosen that resonates with young and old alike. The new font style is fun and playful and helps tell the story of Dr Bukk.

Case Study: Dr. Bukk Funny Teef (Teeth) Brand Revitalization

Challenge: Elevate the brand presence and engage a broad audience ranging from children to seniors for the unique Dr. Bukk Funny Teef product line.

Strategy: Implemented a comprehensive creative overhaul that involved redefining the brand identity to resonate with a demographic spanning 8 to 108 years old. Producing a series of new, vibrant product images designed to capture attention and incite curiosity.

Execution: Launched a targeted multi-platform campaign, deploying fresh branding and product imagery across Amazon, the dedicated brand website, and various social media channels.

Results: Enhanced brand visibility and engagement across all platforms.

Conclusion: This strategic branding initiative not only repositioned Dr. Bukk Funny Teef as a leader in fun dental prosthetics but also demonstrated the power of creative marketing to build a compelling product narrative that speaks to consumers of all ages.

A selection of logo designs created for Golf Digest Publications, ChalkTalk SPORTS, Inc. and freelance clients.

Brand synergy created customer awareness, generated sales, and created brand loyalty. The selection of creative, on this page, is an example of the many promotion opportunities that were launched with creative acumen.

A comprehensive product and brand campaign was meticulously developed for Golf Digest Publications, marking a historic milestone as Golf Digest, for the first time, made its extensive image archives available for public purchase. This exclusive collection features both captivating color and timeless black & white photographs of the world's most iconic golf courses, including St. Andrews, Pebble Beach, Ballybunion, Pacific Dunes, and Doonbeg. These images, showcasing breathtaking coastlines, epitomize the harmonious relationship between golf and nature, celebrating the legendary courses that have contributed to the lore of the sport.

The Gone For A Run Virtual Race Series is a vibrant community of passionate runners who not only cherish the joy of running but also embrace the spirit of giving back, all while having a great time. Celebrated as the BEST Virtual Race Series, we're excited to introduce an even more rewarding experience with our Virtual Run Club Program. Dive deeper into your running journey, collect exclusive bling, contribute to meaningful causes, and unlock a treasure trove of FREE gifts and discounts.

All items pictured were created and produced as Creative Director at ChalkTalk Sports.

ChalkTalk’s product assortment features hundreds of unique gifts tailored for sports enthusiasts across more than 25 sports categories. At ChalkTalk SPORTS, Inc., our primary demographic consists of mothers purchasing items for their children, aged 8 to 18. Meanwhile, Goneforarun.com caters to a diverse group of runners spanning all age groups.

All items pictured were created and produced as Creative Director at ChalkTalk Sports.

Product and promotional strategies significantly amplify a company's product visibility among consumers. These innovative concepts were proposed to Steiner Sports Marketing.

Displayed here are on-site event activations crafted to enhance in-person promotion and facilitate direct consumer engagement through sponsor-driven activities.

CRM Email Marketing was used in order to provide tailored email marketing experiences to potential customers.

Below is a sample selection of videos produced and mobile apps created under my direction for Golf Digest and ChalkTalk Sport, Inc.