Integrated Marketing Collateral: Walmart Baby Gift Guide Registry

In 2003, Hertzbach Design collaborated with Walmart to develop a comprehensive 94-page Baby Gift Guide Registry in both English and Spanish, as well as a condensed 16-page version. I collaborated closely with Walmart's marketing team to devise a strategic layout for the guide. After finalizing the table of contents, I selected a photographer to capture the featured products and hired a baby wrangler for the model shoot. With all the necessary elements in place, two months were dedicated to crafting the editorial pages, resulting in the impactful gift registry spreads displayed below.

Fun Fact: 2 million copies of the Walmart gift guide were produced and distributed nationally.